Video Text Content
<<Background music creates the impression something is about to get started>>
Scene１
Opening shot.
Manchester City logo and Sony logo are shown side-by-side on a white screen, with the following phrase:
VIRTUAL FAN ENGAGEMENT PARTNER
Scene２
(New shot)
A man’s hand is holding a smartphone.
Chat text “The Man City match is starting! Come to the virtual Etihad Stadium!!” is shown on the phone’s screen
(New shot)
A woman’s hand is holding a smartphone.
(New shot)
A woman in a market is smiling while looking at her smartphone. Chat text “See you there!” is shown on the phone’s screen.
(New shot)
Woman in a woolen hat is typing on her smartphone while sitting on a swing. Chat text “I’m already in!” is shown on the phone’s screen.
(New shot)
A blond-haired man waiting for a bus at the bus stop joins the chat while smiling . Chat text “Me too!!” “Come on CITY!!” is shown on the phone’s screen.
Scene３
The section title – WELCOME to the VIRTUAL ETIHAD STADIUM - is shown inside a moving, sharp, triangular graphic.
After the section title transitions off to the front of the screen, a computer graphic version of the Etihad stadium appears from behind the graphic.
The view then zooms out, with a light blue circular graphic spreading from the center of the screen. In the middle of the circular graphic, a male avatar wearing a light blue Manchester City home kit comes up. He raises both his hands upwards in a celebratory pose.
Behind the first avatar, a second male avatar wearing the same light blue Manchester City home kit kisses a finger on his left hand and raises it to the sky.
The seamless movement continues as a female avatar wearing a yellow and green third kit appears in front of a female avatar in a light blue home kit with short purple hair.
The female avatar in the yellow and green third kit is applauding, while the female avatar with the short purple hair gives a thumbs up.
After the above four avatars spread out in a line across the screen, a male avatar with green and yellow hair appears from behind them wearing a red and black striped away kit. He raises his right arm to his shoulder with a clenched fist.
After the five avatars spread out in a line, they shrink into the inside of a circular graphic, and we cut to a woman sitting on a sofa using her smartphone. She looks at the smartphone screen as if she is being drawn into the action. (New shot)
A man uses his smartphone, while smiling.
(New shot)
Move back into the world of the avatars at the virtual Etihad stadium.The “camera” follows along behind a brown-haired male avatar running by a large “Manchester City” logo floating above the ground.
(New shot)
A purple-haired female avatar runs into the scene, following behind the brown-haired male avatar. To one side, a male avatar wearing a hat is spinning a Manchester City scarf in the air with one hand.
(New shot)
As the avatars all join together at the stadium, a brown-haired man and purple-haired woman also join the crowd, followed by a black-haired man and a woman with short blonde hair.
(New shot)
The avatars run towards the entrance of the virtual Etihad stadium. The text “Come together on match day” is shown prominently on screen.
(New shot)
The stadium is full of crowds. The five avatars head out onto the pitch.
(New shot)
A live action shot. Two women are sitting on a sofa using their smartphones.
(New shot)
A television shows a real sequence of players entering the pitch for thegame.
(New shot)
Return to the avatar world. Before the start of the match, three avatars are supporting Manchester City, spinning team scarves in the air with one hand.
(New shot)
A live action shot. A woman sitting on a sofa is supporting Manchester City, watching the match on a PC placed on the table in front of her.
(New shot)
A man using a wheelchair is also watching the match on his PC, supporting Manchester City. He is excited to watch the game, tapping the table with his fist.
(New shot)
A television shows a live shot of a Manchester City goal in the game
(New shot)
Two middle-aged men jump off a sofa in celebration of Manchester City goal.
(New shot)
A young man is watching the match using a PC balanced on his knees. He raises a fist in celebration.
(New shot)
The avatar’s world. Three avatars are standing on the pitch. Two large screens behind them show the text “GOOOAL!” alongside the match score. As the three avatars celebrate the win, the screen shows the text “Share the excitement”.
(New shot)
Another three avatars are shown celebrating the win with raised fists.
(New shot)
A live action shot. A man clenches his fist and celebrates.
(New shot)
A group of three supporters watching the match in a sports bar are delighted with Manchester City’s victory.
(New shot)
Back in the avatar’s world, the text “CITY WIN!” and “FULL-TIME” are shown on two big screens, as fireworks go off. On the field, a large group of avatars celebrate the win in various ways, jumping in celebration, raising their arms to the sky, twirling scarves and so on.
(New shot)
In the avatar’s world, avatars enjoy the moment.
(New shot)
A live action shot. Two middle-aged men and a woman use their smartphones, followed by a man watching the match on his PC.
Scene4
The section title “IMMERSIVE MATCH HIGHLIGHTS” is shown inside a moving, sharp, triangular graphic.
A sequence of close-ups of hands holding smartphones. The smartphone screens show Immersive Match Highlights of Manchester City match.
(New shot)
A woman wearing a coat looks at her smartphone screen as she stands by a crossroads in an entertainment district in Tokyo. A man wearing sunglasses uses his smartphone as he stands on the staircase of a New York townhouse. A woman uses her smartphone as she stands in front of an outdoor cafe. They are all enjoying Immersive Match Highlights.
(New shot)
In the avatar’s world, a brown-haired male avatar runs on a football pitch during a match, heading towards the goal Manchester City are attacking.
(New shot)
The scene switches between live action highlights of Manchester City goals and Immersive Match Highlights of the same goal sequences. The screen then wipes to show a computer graphic rendition of the same goal from different viewpoints.
(New shot)
A blonde-haired youth enjoys watching the highlights while riding a bus.
(New shot)
As before, the scene switches between live match highlights of Manchester City goals and Immersive Match Highlights of the same goal sequences.
The first rendering shows a ball-centered neutral view. After the wipe, a goalkeeper’s view is shown.
(New shot)
A man on the street at night, lit by a streetlight, watches Immersive Match Highlights on his smartphone.
(New shot)
A live action shot shows a player crossing it from the left side and another player taking shot.
(New shot)
A smartphone screen shows the same goal in Immersive Match Highlights.
(New shot)
The first rendering shows a ball-centered neutral view. After the wipe, a goal-scorer ’s view is shown.
(New shot)
The center of the screen shows the text “Bringing fans closer together”
Female fans are shown excitedly watching Immersive Match Highlights. Various fans from different countries are shown enjoying the highlights in various situations, as the sequence shows shots of smiling Manchester City fans worldwide.
(New shot)
The Sony logo appears, accompanied by a “ping” audio effect.