Video Text Content
<< Background music that suggests the start of showtime begins to play >>
Opening cut.
In the center of a black screen, the words "ENTERTAINMENT x TECHNOLOGY" appear.
In the center of a black screen, the words "FAN ENGAGEMENT" appear.
A performance is taking place on a stage surrounded by blue light effects. In the background of the lead singer, there is a stage design featuring circular elements, with a bassist and drummer. Light beams radiate from the stage, illuminating particles in the air, creating a sense of energy and excitement.
In the sparkling blue and purple lights, the singer is singing. Fans listening to the performance create a captivating and fantastical atmosphere with the light of glow sticks in shades of blue and purple.
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The view switches to a giant screen displaying silhouettes of three rugby players.
In the center of a black screen, the words "DATA CAPTURE" appear.
Cameras installed at the top of the stadium are capturing the movements of the players.
On the pitch, rugby players are depicted. Their bodies are marked with motion capture markers, with one holding a rugby ball.
An overhead view of the pitch shows the players' positions and the distances between the moving players.
In the center of a black screen, the words "DATA ANALYTICS" appear.
The scene switches to a basketball player receiving a pass. The player raises both hands to catch the ball, with an opponent thoroughly guarding the receiver.
The offensive player dribbles past an opponent after receiving the pass and immediately shoots. The entire motion of the hand releasing the ball is closely captured with motion capture technology, with the distance between the player and basket indicated.
The ball is in focus and the number of ball spins and distance to the ring are displayed.
In the center of a black screen, the words "DATA VISUALIZATION" appear.
The scene switches to a baseball batter holding a motion-captured bat.
The view changes, showing a pitcher in the throwing motion, with the batter ready in at the plate in the background
When the view switches back to the batter, the batter's previous movements are projected onto a comical character holding a bat. The character hits the pitch beautifully, and the scene closes.
In the center of a black screen, the words "FAN COMMUNITIES" appear.
Three smartphones appear side by side, each playing different sports videos.
An illustration pops up with various avatars arranged around the Earth. Each avatar symbolizes a different person, surrounded by emojis and symbols used on social media like smiley faces, hearts, thumbs up, "OK" signs, and "LOL".
In the center of a black screen, the words "CLOSER TOGETHER" appear.
Two hands are shown operating a smartphone. The chat message “LET’S GO!” appears on the phone screen.
Various emojis are exchanged worldwide.
The message "LET’S GO!" appears on the large screen of a packed stadium.
After the game, the stadium's large screen shows the message "GREAT GAME!". A player responds by making heart with their hands.
Live action cut.
A fan who sent the earlier message checks their smartphone, showing an emoji of the player's heart gesture. The fan smiles and shows the screen to friends, who get excited together.
In the center of a black screen, the words "VIRTUAL FAN ENGAGEMENT WITH MANCHESTER CITY" appear.
In the center of the screen, the word "CUSTOMIZE" appears.
In the background, a man wearing a Manchester City uniform is operating a smartphone.
Using his phone, the man selects a uniform for an avatar in the app. The avatar then runs around the store wearing the uniform.
Two people, both wearing Manchester City uniforms, meet in a square with a high-five and handshake.
In the center of the screen, the word "CONNECT" appears.
In the background, a woman operates a mobile app.
A hand operates a smartphone.
On the mobile app, avatars are seen engaging in a heated discussion in a circle.
In the center of the screen, the word "PLAY" appears.
In the background, a couple talks while watching the sunset behind a city skyline.
A hand operates a smartphone.
On the mobile app, a City Quiz is being played.
In the center of the screen, the word "SHARE" appears.
In the background, a man operates a smartphone.
A hand operates a smartphone.
On the mobile app, a pair of avatars take a commemorative photo in front of a stadium, followed by a group of avatars waving scarves in front of a fan banner.
In the center of the screen, the word "EXPLORE" appears.
In the background, a woman is lying in bed in a relaxed manner, operating a smartphone.
A woman's hand operates a smartphone.
On the mobile app, she browses Immersive Highlights, which virtually recreates highlights from a Manchester City match.
Then, on the smartphone, the mobile app screens switch in rapid succession, displaying the following:
- Avatar groups waving flags in front of Fan Banner.
- Avatar Customization
- Two avatars explore a stadium.
- City Quiz
- Chat Table
- City Store
- Taking a selfie with a friend mimicking the Haaland celebration pose
- Watching the Immersive Highlights
Finally, a Manchester City player takes a powerful shot on goal at the end of a highlight.
Along with a "ping" sound effect, the Sony logo appears.