Video Text Content
On Screen Text: “Sony Sports Businesses: Engaging The Next Generation Of Sports Fans”
Description: Beyond Sports, Hawk-Eye, and Pulselive logos are shown
The Hawk-Eye Logo is shown.
On Screen Text: “Capturing data through world-renowned technology”
Description: Soccer players running around on a soccer field.
On Screen Text: “State-of-the-art video review and optical tracking technology”
Description: Visuals of players in previous clip represented by tshirt icons as moving data points on a screen.
On Screen Text: “capturing 29 points on the body in real-time”
Description: Example of the same clip within Hawk-Eye’s skeletal tracking software shown converting real time game play data into virtual.
On Screen Text: “processed in under 0.5 seconds”
Description: Skeletal tracking software zoomed in.
On Screen Text: “creating new opportunities to showcase the live data”
Description: Showing the original clip of soccer players on the field, converting them to the animated version based on the data points. An view of a virtual stadium is shown.
On Screen Text: “to engage audiences in new and exciting ways”
Description: Skeletal tracking technology shows a ball being kicked from one side of the pitch to another.
On Screen Text: “giving creators a new toolset to engage with fans”
Description: Skeletal tracking technology shows two players on a football pitch battling for control of the ball
The Beyond Sports Logo is shown.
On Screen Text: “NHL: Big City Greens Classic”
Description: Logo for the animated NHL Big City Greens game is shown, with the characters of the popular cartoon shown.
On Screen Text: “Getting creative with data”
Description: A virtually recreated hockey rink filled with characters from the Big City Greens animated cartoon
On Screen Text: “to bring exciting alternate versions of the live action to fans”
Description: Alternating visuals from the Big City Greens original cartoon and the virtually recreated hockey match
On Screen Text: “Engaging younger and diverse demographics”
Description: Footage from New York Rangers v Washington Capitals hockey game
On Screen Text: “with the content they love....”
Description: Screen with words “To Infinity and Beyond” and the NFL’s Toy Story Funday Football promotional title.
On Screen Text: “... on the platforms they're already on”
Description: Animated NFL players running on football field set on the floor of Andy’s room from Toy Story
On Screen Text: “with fun and engaging storytelling elements”
Description: Footage containing Toy Story Characters promoting the NFL’s Toy Story Funday Football virtually recreated game.
On Screen Text: “To educate and excite the next-generation of sports fans”
Description: Footage containing Toy Story Characters.
On Screen Text: “on every platform, from OTT to the metaverse”
Description: Footage containing Toy Story Characters.
The Pulselive logo is shown.
On Screen Text: “ Creating experiences sports fans can't live without”
Description: Laptop and computer screens showing various digital sports platforms
On Screen Text: “Pulselive builds every kind of digital platform”
Description: Laptop and computer screens showing various digital sports platforms
On Screen Text: “Serving millions of sports fans across the globe”
Description: Computer screens showing various digital sports platforms shown.
On Screen Text: “Using data to fuel new digital experiences”
Description: Premier League mobile app user experience and the International Cricket Council mobile app VR tracking shown.
On Screen Text: “Like live match centres, live stats, predictor games, polling, voting and more!”
Description: Various digital sports platforms shown.
On Screen Text: “Making it easy for creators at sports leagues and teams”
Description: Various digital sports platforms shown.
On Screen Text: “to build new and engaging fan experiences in every sport”
Description: Various digital sports platforms shown.
The movie ends