Creativity Unleashed



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Narrator
Say hello to a revolution in vehicle filmmaking, and the next great leap in object and motion capture.

A white Jeep Wrangler sits stationary on a raised platform while its wheels turn. CES 2025 attendees bustle about in a booth footprint, a sign that reads “XYN” hangs above it. An object capture camera points its lens at a sparkling geode.

00:00:06:13 - 00:00:15:16
Narrator
Now you can shoot scenes anywhere on the planet right from the studio, and bridge VR and reality easier than ever, with our object and motion capture,

A virtual scene of a tree lined neighborhood road stretches to the horizon. It’s replaced with a virtual scene of a 6-lane street in a city’s downtown area. The camera pans to show off the front of a Jeep Wrangler, people control the scene with computers slightly outside the footprint. A person equipped with motion capture gear moves their arms, which is reflected on a laptop in front of them.

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Narrator
3D spatial content creators can scan and upload models, scenes, and human movement seamlessly in VR and AR spaces

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that THEY create.

A man with a camera stands in front of a geode resting on a table. We see a close up shot of the geode glimmering in the light before it’s shown on a computer screen, now in the virtual world. An animated motion capture character moves their arms and legs within a virtual environment. Two CES attendees wearing VR goggles manipulate objects in virtual space.

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Narrator
Plus, we’re using data ranging from games to movies, to simulate dynamic vehicle movement with more accurate background projection.

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(Visitor)
There are new ways to shoot

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scenes that don't involve all the danger

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but that create just as exciting a result.

The white Jeep Wrangler now points toward the camera. It spins around in a circle on the platform with a large LED wall behind it that displays a scene of a road. A woman speaks into a microphone in front of the Jeep Wrangler footprint. The jeep wrangler now faces the LED wall, its tires spin and the chassis of the car shakes, but the vehicle remains stationary.

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Narrator
Imagine a world where any scene, any object, and any motion is at your beck and call.

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This is the future of creativity.

Several types of vehicles appear on the platform in quick succession. We see a typical suburban home, which looks real until it’s revealed to be a virtual creation. Finally, we see a motorcycle and a sports car on the platform. Sony end card.