Title | Sony@CES 2025

Video Text Content

00:00:04:13 - 00:00:07:17

Narrator

As part of our 10 year ambition to unleash creativity,

A bustling CES convention hall with attendees walking and interacting, some wearing lanyards. The "SONY" logo is prominently displayed at the top against a backdrop of industrial ceiling fixtures. A man walks out onto a stage, his name, “Hiroki Totoki,” is displayed in the background. We see a wall with the words “Create Infinite Realities” projected upon it.

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Narrator

we blurred the lines between the physical and virtual worlds,

A crowd of people surrounds a professional cosplayer dressed as Aloy from Horizon Zero Dawn and her robot companion. We see quick cuts of a person wearing futuristic VR goggles, four people on a stage collaborating on a project simultaneously, a woman gesturing toward a Jeep Wrangler on a rotating platform, and a woman looking intensely off screen holding a Mimic controller.

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Narrator

and showed off a collection of game changing technologies at CES 2025.

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Narrator

We started it all with a live demonstration of our vision for the future.

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(Satoshi Akagawa, Senior Creative Director, Creative Center, Sony Group Corporation)

We already developed, you know,

Two men stand holding microphones and answering questions. As they speak, we cut to see a sci-fi astronaut floating towards their ship, additional shots of the four creators on stage collaborating.

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(Satoshi Akagawa, Senior Creative Director, Creative Center, Sony Group Corporation)

cameras and digital imaging devices. So we already have,

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(Satoshi Akagawa, Senior Creative Director, Creative Center, Sony Group Corporation)

that kind of relationship with the creators.

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(Shoichiro Moriya, Chief Art Director, Creative Center, Sony Group Corporation)

We want to

Four creators collaborate on a work of art displayed on the wall behind them. We see a woman on stage slowly spinning in a circle as graphics appear in the background.

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(Shoichiro Moriya, Chief Art Director, Creative Center, Sony Group Corporation)

show

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(Shoichiro Moriya, Chief Art Director, Creative Center, Sony Group Corporation)

Sony's

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(Shoichiro Moriya, Chief Art Director, Creative Center, Sony Group Corporation)

Creative Entertainment Vision

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(Shoichiro Moriya, Chief Art Director, Creative Center, Sony Group Corporation)

to creators and how we collaborate in the future.

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Narrator

At our Narratives Everywhere booths, we showed how we're creating new touchpoints for fans to experience their

A silhouette stands before a massive, enveloping screen that depicts an underground Seattle subway station from the game: The Last of Us. A Clicker screams toward the camera. Two people within the experience footprint point Mimic Controllers toward the screen.

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Narrator

favorite franchises,

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Narrator

Like letting fans physically step into The Last of Us

A group of people stand in front of a massive Crystal LED Wall, which says The Last of Us. We see additional people within the Location Based Entertainment experience in a hurry to ward off any Clickers.

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Narrator

and experience this iconic franchise like never before.

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