Privacy Policy

This privacy policy (“Privacy Policy”) applies to the information collected by Sony Group Corporation (“Sony”, “us”, “our”, or “we”) through this Sony Square website and through any other websites, applications or interactive features that post a link to this Privacy Policy, whether accessed via computer, mobile device or other technology (collectively, “Website”). 

This Privacy Policy explains the information that Sony may collect when you interact with us and our practices with respect to that information. Please read this Privacy Policy carefully. 

Last Update: April 1,  2021

1. Information That We Collect

Sony collects information in a variety of ways. Some of the information may be considered “personal information” in the jurisdiction in which you reside.

Information You Provide to Us

We collect the information that you directly provide to us, such as when you enter it on the Website or include it in an email that you send to us. This type of collection often occurs through our business processes, such as:

  • Responding to inquiries, where we ask you to provide information such as:

    • Identification information (e.g. name, email address)

    • Your inquiries

  • Questionnaire or survey: where you may voluntarily submit answers to questions that we may ask,

    • Demographic information (e.g. sex, age, and occupation)

    • Other answers you provide to us

Information Collected Automatically

We may also automatically or passively collect information about your use of the Website. While information collected in this manner is not typically personal information, we may combine it in ways that make it personally identifiable. When we do so, we will treat the combined information as personal information. For example, data collected in this manner may include:

Website browsing activity, network or service usage data, browser type, internet service provider (ISP), IP address, referring/exit pages, operating system, date/time stamp, and clickstream data;

Information received from third parties

Sony may receive information from Sony Group Companies and third parties, including subcontractors. Sony may combine information received from third parties with information it possesses for the purposes described in this Privacy Policy.

2. How Sony Uses the Information That It Collects

Sony may use the information it collects for a wide range of purposes, including:

Providing Information through the Website
We may use the collected information to:

  • provide you information about Sony’s events and campaigns or to hold an event or run a campaign.

  • respond to your inquiries about the Website and Sony’s events or campaigns.

Legitimate interest
We may also use your personal information as required to enable our business and pursue our legitimate interests, in particular:

To Create Statistics:
We may use the information to create anonymous, aggregated statistics about the use of our Websites, products, services and promotions, which we may share with third parties and/or make available to the public;

Improving the Website, Events, Campaigns, Products and Services:
Sony may use the information to improve its Website, events, campaigns, products, and services, or to develop new products and services.

Analysis and Advertising
We may use the information that we collect through the Website to analyze the usage of the Website and for marketing purposes. Sony also uses the information to display advertisements to customers.

As required by law
We may also use your personal information to protect you, and our employees and our partners, and to use it in connection with legal claims, compliance, regulatory and investigative purposes (including disclosure of such information in connection with legal process or litigation).

Combining the information we collect
We may link or combine the information that we collect from different sources outlined above in the “Information That We Collect” section above, with other information we have including information received from other “Sony Group Companies” (Sony Group Corporation and any company where more than 50 % of voting rights is owned or controlled by Sony Group Corporation) about your use of other Sony group products and services. Information may be linked via a unique identifier, such as a cookie or account number. Alternatively, we may decide to combine two or more databases into a single database of customer information.

We may do this for your and/or our convenience (for example, to allow you to more easily register for a new service), to allow us to provide a more seamless customer support whenever you contact us and to provide you with better, personalized services, content, marketing and advertisements.

3. Sharing Information About You

In general, Sony does not sell, rent or otherwise disclose information about you to third parties without your consent. However, there are exceptions:

Other Sony Group Companies
We may disclose information about you to other Sony Group Companies. They may combine this information with other details they hold about you. Unless they provide you with their own privacy policy, they may use the collected information for the purposes explained in this Privacy Policy. To do this, we will ask your consent where applicable law requires.

Our service providers
We may use third party service providers such as cloud service providers and ID management service providers to process information on our behalf for the purposes outlined above. For example, for hosting data, sending postal mail and emails, sending text messages (SMS), providing marketing assistance, and providing customer service.

Our service providers operate only in accordance with our instructions, in line with this Privacy Policy, and are subject to appropriate confidentiality and security obligations.

Legal and business purposes
We may use and/or disclose to third parties information about you:

  • to government bodies and law enforcement agencies to prevent fraud, to comply with the law and to meet a lawful request from such bodies;

  • to third parties (including professional advisors) to enforce or defend the legal rights of Sony and any Sony Group Companies or the terms and conditions of any Sony product or service;

  • to a Sony Group Company or third party purchaser of all or part of our business, and its and our professional advisors, in connection with a corporate event such as a merger, reorganization, business acquisition or insolvency situation including any due diligence process connected to the sale or transfer. We will continue to ensure the confidentiality of the collected information before such transaction occurs and after such transaction, we will delete the collected information as soon as reasonably practicable.

Anonymous statistics
We may prepare anonymous, aggregate or generic data (including "generic" statistics) for number of purposes as outlined above. As this data cannot reasonably be used to identify you, we may share it with any third party (such as our business partners, advertisers, industry bodies, the media and/or the general public).

4. Social Media Applications

The functionality of this Website may be linked with third-party applications such as Facebook and Twitter. Such functionality enables you to "like" a product and online content, "share" content, and otherwise link the contents with another third-party property. If you "like" or "share" content or to otherwise post information from or via the Website to a third-party property, that information may become public and the third-party application may have access to information about you and your use of the Website.

You may also choose to participate in a third-party application or feature (such as Facebook applications or a similar application or feature on a third-party property, or otherwise linking the Website with another property) through which you allow us to collect (or the third party to share) information about you, including personal information. When you choose to participate, you may be opting to link your activity on our Website with that third-party property, which may then collect information about your visits to our Website and may publish that activity as you request to your "profile", “timeline” or similar feature (such as if you choose to share content you find on our Website with your "connections" on the third party's property). The information we collect is subject to this Privacy Policy. However, the information collected and stored by the third party remains subject to the third party's privacy practices, including whether the third party continues to share information with us or with other third parties, the types of information shared, and your choices regarding what is visible to others on that third party's property. The third party may allow you to remove an application or feature, in which case we will no longer collect information about you through the application or feature, but we may retain the information previously collected in accordance with this Privacy Policy.

5. International Transfers of Information

When we transfer information to other countries, we will use, share and safeguard that information as described in this Privacy Policy. To provide our services, we may transfer the information we collect to countries outside of the EEA which do not provide the same level of data protection as the country in which you reside and are not recognized by the European Commission as providing an adequate level of data protection. We only transfer information to these countries when it is necessary for the services we provide you, or it is necessary for the establishment, exercise or defense of legal claims or subject to safeguards that assure the protection of your personal information, such as European Commission approved standard contractual clauses or other measures as required by law. However, this may impact your rights in your local jurisdiction and in the applicable overseas jurisdiction(s). These overseas jurisdictions may also need to disclose your personal information to a third party, such as an overseas authority.

6. Security of Your Information

Sony seeks to maintain reasonable security measures in order to attempt to protect against the loss, misuse or alteration of information it collects. Although we strive to protect the information, we cannot guarantee or warrant the absolute security of any information transmitted to us through this Website or that we store on our systems or that is stored on our third party contractors’ systems.

7. Cookies, Other Tracking Technologies, Analytics and Your Choices

We may use cookies and similar tracking technologies (such as web beacons and embedded scripts) to allow us to recognize you when you visit a website, or app, or open an email.– These technologies perform other functions as well, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. It is possible to set your browser to refuse Cookies and other tracking technologies, however, this may limit the services provided by Sony’s website. More information regarding these technologies is below.

"Cookie" refers to a small text file which, when a customer accesses the website, is sent to the browser of the customer’s computer or mobile device (hereinafter collectively referred to as “device”) from the web server, and is stored on the device’s hard drive.

Cookies can generally be divided into two categories, 1st Party Cookie and 3rd Party Cookie. 1st Party Cookies are set by Sony. Such cookies, in many cases, are set for the use of the functions provided on the Website. On the other hand, 3rd Party Cookies are set by a third party rather than Sony itself. For example, some 3rd Party Cookies are set by companies providing advertisement distribution services to Sony, in order to track the customer's browsing activities, so that appropriate online advertisements can be posted in the appropriate location. However, we have no access to or control over these 3rd party cookies or websites.

"Web Beacon (or pixel)" is a technology for transferring information from the customer's device to the server. A web beacon can be embedded in email and online content such as images and videos, allowing for servers to read specific types of information from the customer's device, to recognise that the customer has seen specific content, or has opened / previewed an email, and to record information such as the date of viewing and IP address, etc.

"Embedded script" is programming code designed to collect information about your interaction with this website, such as links clicked on. This code is temporarily downloaded from a Sony server or subcontractor to your device, activated only while you are connected to the Sony server website, and then disabled or deleted thereafter.

We may use following third party tools by using Cookies or similar tracking technology.

Adobe Analytics

  • Tool Provider: Adobe Systems Incorporated

  • Adobe Privacy Policy (Link:

  • Information collected through the tool: Customer’s website usage status (access status, traffic, routing, etc.)

Google Analytics

  • Tool Provider: Google LLC

  • Google Analytics Terms of Service

  • Google Privacy Policy (Link:

  • Information collected through the tool: Customer’s website usage status (access status, traffic, routing, etc.)

Google Analytics uses cookies and similar technologies to collect and analyze information about use of the Website and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to, and you can opt out of the service by downloading the Google Analytics opt-out browser add-on, available at

How we respond to Do Not Track Signals.

Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate “Do Not Track” signals is not uniform at this time, and there is no standard application of “Do Not Track”. Accordingly, the Website may not respond to “Do Not Track” signals except as specifically required by law. To find out more about “Do Not Track,” please visit

Please note that third parties may collect Personal Information about your online activities over time and across different websites when you visit or use this Website or other online websites and services. For example, some third parties' embedded content or plugins on this Website, such as social media sharing tools, allow their operators to learn that you have visited or interacted with our Website, and they may combine this information with other, identifiable information they have collected about your visits to other websites or online services. These third parties may handle this information, and other information they directly collect through their content and plugins, pursuant to their own privacy policies.

8. Your Rights

In some countries/regions, you have certain rights with respect to the collected personal information Sony or a Sony Group Company holds about you. These may include the right to request a copy of the personal information that Sony or a Sony Group Company holds about you and/or you may request that Sony or the Sony Group Company corrects, amends, deletes or blocks/restrict such personal information if it is inaccurate. You may also ask us to provide some types of the personal information to you, or another organization nominated by you, in a structured and machine-readable format. In addition, you can object to the processing of the personal information in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement). If you would like to exercise any of these rights, please contact Sony as described in Section 12. Contact Us. If you are not satisfied with how we have handled your questions, concerns or have any complaints about how we process personal data, you have a right to lodge a complaint with the local data protection supervisory authority.

EEA and UK residents:

You have various rights with respect to our use of your personal data:

Access: You have the right to request a copy of the personal data that we hold about you. There are exceptions to this right, so that access may be denied if, for example, making the information available to you would reveal personal data about another person, or if we are legally prevented from disclosing such information. You are entitled to see the personal data held about you. If you wish to do this, please contact us using the contact details provided below.

Accuracy: We aim to keep your personal data accurate, current, and complete. We encourage you to contact us to let us know if any of your personal data is not accurate or changes, so that we can keep your personal data up-to-date.

Objecting: In certain circumstances, you also have the right to object to processing of your personal data and to ask us to block, erase and restrict your personal data. If you would like us to stop using your personal data, please contact us

Porting: You have the right to request that some of your personal data is provided to you, or to another data controller, in a commonly used, machine-readable format.

Erasure: You have the right to require us to erase your personal data when the personal data is no longer necessary for the purposes for which it was collected, or when, among other things, your personal data have been unlawfully processed.

Complaints: If you believe that your data protection rights may have been breached, you have the right to lodge a complaint with the applicable supervisory authority, or to seek a remedy through the courts.

You may, at any time, exercise any of the above rights, by contacting us together with a proof of your identity, i.e. a copy of your ID card, or passport, or any other valid identifying document.

Right to withdraw consent
If you have provided your consent to the collection, processing and transfer of your personal data, you have the right to fully or partly withdraw your consent. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there is another legal ground for the processing.

To opt-out of receiving our marketing communications, please follow the opt-out links on any marketing message sent to you or contact us. Opting out of receiving marketing communications will not affect the processing of personal data for the provision of our legal services.

How long we keep your personal data
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying.

Upon expiry of the applicable retention period we will securely destroy your personal data in accordance with applicable laws and regulations.

California Residents:

If you reside in California, we are required to provide certain information to you about how we collect, use and disclose your information, and you have the right to request that we provide you with access to your personal information, delete your personal information, and to opt-out of any sale of personal information. Please refer to this California-specific information here: CA Privacy Notice

9. Children’s Privacy

Sony is committed to complying with all applicable laws and regulations regarding the collection, storage and use of personal information concerning children, including the Children's Online Privacy Protection Act in the United States and applicable local legislation in other countries.

This website is intended for a general audience; the website is not directed to and does not knowingly collect personal information from children under the age of 16. Depending on your country/region of residence, this threshold age for a child may differ.

If you are a parent or guardian and are concerned that your child has provided Sony with personal data/ personally identifiable information (as defined by applicable law) without your consent, you should contact us at the address set forth as indicated below.

10. Changes to Privacy Policy

Sony reserves the right to make changes to this Privacy Policy. This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy on this Website. You are advised to consult the posted Privacy Policy regularly for any changes.

11. Additional Notice

[For Residents in Asia & Oceania regions]

Please read this Privacy Policy carefully because by accessing our website, using any services provided by Sony, signing up for any products and services provided by Sony, submitting any information to us, or otherwise showing your agreement thereon, you will be deemed to have agreed and consented to the terms of this Data Protection Policy.

By using this website, or providing us with any personal information, you fully understand and consent to the sharing of the personal information within Sony Group Companies, transfer of the personal information internationally, processing and storage of such personal information in the United States and other jurisdictions, where the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.

By agreeing to this Privacy Policy and by using the website, you agree that you will not hold Sony or Sony Group Companies liable to any complaints or damages whatsoever relating to the processing of the personal information by an acquiring entity in the event a business transfer as described in Section 3 of this Privacy Policy takes place.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any legal right you may have in respect of your information, please contact us at the address as indicated below.


Sony Group Corporation, a Japanese company, is the controller for the information we collect through this website. Our representative in the EU is Sony Europe BV, a Dutch company, whose business address is Taurusavenue 16, 2132LS Hoofddorp, the Netherlands.

If you have any concerns about how we process your data, you can contact our representative in the EU and EEA:

By email:

By post: Sony Europe BV, The Privacy Office, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, United Kingdom

You can also contact your local Sony group companies at


Sony Group Corporation, a Japanese company, is the controller for the information we collect through this website. Our representative in the UK is Sony Europe BV, a Dutch company, whose UK branch has its business address in The Privacy Office, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, The United Kingdom.

If you have any concerns about how we process your data, you can contact our representative in the UK:

By email:

By post: Sony Europe BV, The Privacy Office, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, United Kingdom


We would designate a domestic representation according to Korea local regulation as following:

Name: Sony Korea Corporation (representative director: Okura Kikuo)

Address: 24F, One IFC, 10 Gukjegeumyung-Ro, Yeongdeungpo-Gu, Seoul, Korea Contact information: 02-1588-0911 /


If you have any concerns about how we process your data, you can find our contact details below or on the website of your local Sony Group Companies at:

The US and Canada:

For Mexico, Central and South America and the Caribbean:

Africa and Middle East:

Asia & Oceania:

Japan: ソニーグループ・プライバシーポリシー及び個人情報保護法に基づく公表事項に関するお問い合わせ