Sony booth report CES®2025 #1
Creative Entertainment Vision
00:00:00:10 - 00:00:02:09
Narrator
At CES 2025,
A bustling CES convention hall with attendees walking and interacting, some wearing lanyards. The "SONY" logo is prominently displayed at the top against a backdrop of industrial ceiling fixtures.
00:00:02:09 - 00:00:10:21
Narrator
we set up a live demo to show how four creators with four different skill sets could collaborate together in both the physical and virtual worlds,
The demonstration begins with a presenter on stage, gesturing toward a display that displays the “Creative Entertainment Vision” emphasizing the blurring of boundaries across physical and virtual worlds. Four creators then strike dynamic dance poses under a multilingual backdrop, showcasing teamwork. A collage reveals their process: interacting with a drawing pad, using a sound mixer, a terrain scanning device, and controlling a drone-like device. This transitions to a creator manipulating a controller in front of a projected mountain scene, blending physical and virtual spaces. It concludes with a close-up of a woman adjusting a sleek VR headset, capturing the immersive essence of the demonstration.
00:00:11:08 - 00:00:13:08
Narrator
with one artist per discipline.
A large audience observes a presentation with four large columns displaying the words "Character," "Motion," "Sound," and "Landscape" over a mountainous background. Some attendees hold phones to capture the event.
00:00:13:12 - 00:00:14:18
Narrator
Our creators used
00:00:14:18 - 00:00:15:14
character design,
00:00:15:21 - 00:00:17:14
motion, sound,
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and an out of this world setting
Creators work on consoles and digital tools under vibrant lighting, with close-ups of hands adjusting knobs and sketching on tablets. A large screen in the background highlights their collaborative process.
00:00:19:03 - 00:00:21:15
Narrator
to put on a show using innovative Sony tech.
00:00:21:15 - 00:00:24:07
(Satoshi Akagawa)
The time is important for the creators.
Satoshi Akagawa, Senior Creative Director at Sony Group Corporation's Creative Center, speaks into a microphone against a light blue background. Performers collaborate in a creative setting, with one holding an object against a backdrop of sketches and another gesturing while operating a console, framed by dynamic lighting and visuals.
00:00:24:07 - 00:00:27:04
(Shoichiro Moriya)
The creators don't have to come together in the same place.
00:00:27:04 - 00:00:29:11
They can be any place in the world,
Shoichiro Moriya, Chief Art Director at Sony Group Corporation's Creative Center, speaks into a microphone against a light blue background.
00:00:37:01 - 00:00:38:17
(Shoichiro Moriya)
Four creators
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come together and work together and create one content.
Creators collaborate to produce unified content, working with consoles and styluses under vibrant lighting, highlighting their synchronized efforts.
00:00:43:12 - 00:00:44:09
Narrator
So,
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How’d it turn out?
00:00:45:22 - 00:00:46:21
Well,
00:00:46:23 - 00:00:48:04
You be the judge.
Creators collaborate using styluses and physical tools, shaping intricate visuals and models. The result is unveiled as a striking scene of a futuristic aircraft soaring through a glowing, mountainous sunset, leaving the judgment to the viewer.
00:00:49:17 - 00:00:53:04
Narrator
Four minds, one project, zero boundaries.
Four creators work in unison, each at their station, combining design, motion, sound, and modeling. Their efforts culminate in vivid visuals of a futuristic character in a spacesuit and a glowing, otherworldly landscape filled with ethereal lights and dynamic textures.
00:00:53:10 - 00:00:56:17
Narrator
That's the power of creators powered by Sony
Using Sony technology, creators sketch designs with precision tools and visualize their concepts, culminating in a scene where a futuristic drone hovers against a vivid, starry red and orange backdrop.