Narratives Everywhere

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Narrator
Any place, any time, any story.

Dozens of people at CES 2025 wait in line for their turn to enter Sony’s Future Immersive Entertainment Concept. An interactive experience that takes place in an enclosed space with a wrap-around Crystal LED wall which projects scenes from the video game The Last of Us.

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Narrator
With the power of Location-Based Entertainment, you can travel anywhere in the world,

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and even experience scenes from iconic franchises like The Last of Us.

A Clicker, one of the enemies from The Last of Us video game, appears on the Crystal LED wall inside the experience. It stands in a dark underground tunnel walking toward the camera. We see two men holding controllers which they use to deter the Clicker. Ellie, the main character of the video game, lies on her back in the dark tunnel environment fending off a Clicker.

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Narrator
At CES, we at Sony used cutting-edge tech like the Crystal LED, Mimic Controller,

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360 Reality Audio,

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and even scent and atmospherics to thrust fans into the dark world

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created by Naughty Dog.

A hoard of Clickers run toward the camera. A silhouette points a controller at the LED wall exploring the darkness of the tunnel scene where a trainwreck has occurred. Other CES attendees inside the experience look around nervously for potential enemies. We see atmospheric fog within the event area before the train within the tunnel environment falls to the ground.

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(Visitor)
Everything felt real, like you were actually in this game.

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Is that what clickers really smell like?

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Narrator
This Future Immersive Entertainment Concept allows fans to see,

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hear, smell and feel

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the stories closest to their hearts thanks to innovative tech that brings interactive scenes to life.

Four CES attendees stand in front of the LED wall with “The Last of Us” displayed in large white letters over a black background. A man speaks into a microphone, his words continue as we see additional scenes from the experience. A Clicker walks slowly toward the camera. CES attendees use flashlights to illuminate the dark tunnel scene. A real life model of a Clicker stands outside of the experiential space. We see a female inside the experience looking intensely at the LED wall as she fends off an enemy. And we see two additional men using flashlights to illuminate the underground tunnel scene.

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Narrator
We even delve into the world of Demon Slayer, allowing fans to picture themselves in the film’s Infinity Castle.

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It’s all part of our mission to help creators immerse fans into stories in incredible new ways,

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because creators like you

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build the future of entertainment.

A woman and a man stand in the footprint of the Demon Slayer photo op exhibit. A different man within the footprint bends his body back for the camera hanging above him to give the appearance of falling. We see the result of the photo, the man appears to be falling through the Demon Slayer Infinity castle. A split screen shows a cosplayer dressed as Ellie from The Last of Us and cardboard cutouts of Demon Slayer characters. Finally we see additional shots of a woman in the The Last of Us experience, along with the man who previously posed for the hanging camera in the Demon Slayer photo experience. Sony end card.