People at the Heart of Creativity
Powering Creativity with Technology
Sony empowers creators to do more, explore more, and create more
by providing innovative technologies for storytelling, entertainment, and beyond,
and enables new ways to fill the world with emotion.
- "Powering Creativity With Technology” - Voices from the Sony booth | CES® 2024 | Sony Official
- Sony is powering creativity with technology. We guided attendees at #CES2024 through the innovative new ways that Sony is enabling creators to tell their stories. Meet some of the attendees, experts in the field, and Sony employees who are passionate about pushing creativity to its next level.
- Audio Descriptions
Innovative technologies are helping deliver new opportunities in production.
- Realizing the Filmmakers’ Vision
- Torchlight is a unique blend of technologists and creatives that can communicate and realize the filmmakers’ vision. Torchlight serves productions in each step of the virtual production process from pre- to post-production.
- The Future of Content Production - VIRTUAL PRODUCTION
- Sony is empowering creators to adopt the new method of content production, virtual production, by developing technologies and providing solutions. Sony is providing end-to-end creative services and stage infrastructure.
Real and virtual integration is enabling cutting-edge experiences for fans in gaming, music, and sports.
- Sony Pictures Virtual Reality "Ghostbusters: Rise of the Ghost Lord"
- Team up with friends and become a Ghostbuster in this made-for-VR adventure from Sony Pictures Virtual Reality. Bust and trap ghosts with the PlayStation® VR2, bringing the Ghostbusters universe to life like never before.
Ghostbusters ™ & © 2023 Columbia Pictures Industries, Inc. All Rights Reserved.
- Sony Immersive Music Studios
- Explore the future of creative expression, where immersive technology and tools including Unreal Engine for Fortnite, Roblox, and Sony’s virtual production capabilities empower artists to unlock new opportunities.
- Access™ Controller for PS5® Console
- Create new ways to play with this highly customizable controller kit for PS5® consoles, designed to help those with disabilities play games more comfortably, for longer.
- Engaging the Next-Generation of Sports Fans!
- The power of Sports Data isn't limited to the players, coaches and teams - it's for the fans too! Sony's Sports Businesses use data to create engaging new fan experiences.
- Elevate Fan Engagement to New Heights
- Leveraging the diverse technologies and entertainment expertise of Sony, our new fan engagement service stimulates fan communities. As a first step, a social entertainment space designed for soccer clubs will be presented.
Location-based entertainment is creating tangible, visceral experiences that expand IP in the real world.
- Sensing & Interactive Technology Showcase for Location Based Entertainment
- Sony is promoting PoC for immersive experiences through intra-group collaboration to expand the value of content IP utilization. In this case, you can experience the immersive world of Ghostbusters.
- Sony Pictures Location Based Entertainment
- This exhibit introduces Sony Pictures Entertainment’s location-based entertainment worldwide, including the studio’s first immersive entertainment destination, Wonderverse, in Chicago this January.
New Creative Spaces
The future is defined by more spaces for Kando moments — mobility transformed.