Sony@CES® 2025
Play
Press Room
Here is a summary of the news we announced at CES2025
Click here for the latest information on Sony@CES2025
X Instagram YouTube Linkedin



Sony is a creative entertainment company with a solid foundation of technology.
Our "Creative Entertainment Vision” imagines how we will fill the world with emotion in 10 years. Working alongside creators, Sony continues to unleash creativity and maximize the value of IP.

Text version of video (Available Soon)

Creative Entertainment Vision

"Creative Entertainment Vision," a long-term vision that outlines where we want to be, envisions a future where, in a multi-layered world where the physical and the virtual overlap, we will work with creators to create and deliver endless Kando, through the power of creativity and technology.

About Creative Entertainment Vision
Sony booth report CES®2025 #1
Creative Entertainment Vision
Play
Text version of video (Available Soon)
  • Creativity Unleashed
    Creativity Unleashed
    Transcend dimensions to unleash the creativity of creators around the world
  • Boundaries Transcended
    Boundaries Transcended
    Transcend boundaries to connect diverse people and values and foster communities
  • Narratives Everywhere
    Narratives Everywhere
    Expand exciting experiences rich in narrative beyond imagination and across the world
Learn more
Booth Map
at CES® 2025
SonyBooth
Press Conference
Press Conference
Press Conference
Creative Entertainment Vision 01
Creative Entertainment Vision 02
“PXO AKIRA”
- New Vehicle Processing System 01
“PXO AKIRA”
- New Vehicle Processing System 02
Solutions of Spatial Content Creation "XYN™" (/zin/) 01
Solutions of Spatial Content Creation "XYN™" (/zin/) 02
Expanding LEGO® Horizon Adventures™ Universe 01
Expanding LEGO® Horizon Adventures™ Universe 02
”Demon Slayer: Kimetsu no Yaiba Infinity Castle” 01
”Demon Slayer: Kimetsu no Yaiba Infinity Castle” 02
Future Immersive Entertainment Concept 01
Future Immersive Entertainment Concept 02

Creativity Unleashed

Explore how Sony is harnessing technology to unleash the creativity of creators around the world, transcending physical, virtual and time dimensions.

Sony booth report CES®2025 #2
Creativity Unleashed
Play
Text version of video (Available Soon)
  • “PXO AKIRA” - New Vehicle Processing System
    Witness the world debut of PXO AKIRA, a groundbreaking vehicle processing platform. Combining a motion platform, robotic camera crane, LED volume, and racing simulator, it revolutionizes vehicle-based storytelling for film and TV offering unmatched creative freedom.
    Learn More
  • Solutions of Spatial Content Creation "XYN™" (/zin/)
    Leveraging Sony's unique technologies in imaging, sensing, and display, "XYN" (/zin/) employs proprietary algorithms to accurately capture and reproduce objects, human movements, and backgrounds in real-world spaces, enabling efficient reproduction in a 3D Computer Graphics (CG) production environment and facilitating the construction of flexible workflows.
    Learn More

Boundaries Transcended

Discover how Sony connects diverse people and values across the boundaries of various entertainment to foster vibrant communities.

Sony booth report CES®2025 #3
Boundaries Transcended
Play
Text version of video (Available Soon)
  • Expanding LEGO® Horizon Adventures™ Universe
    LEGO® Horizon Adventures™ is a playful and light-hearted story inspired by the world of Horizon and made fully out of LEGO elements. This project further extends the Horizon franchise to music, to transcend the boundaries of gaming into animated content.

    ©2025 Sony Interactive Entertainment Europe. Horizon Adventures is a trademark of Sony Interactive Entertainment LLC. LEGO, the LEGO logo and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2025 The LEGO Group.
    Learn More

Narratives Everywhere

Learn how Sony is working alongside creators to develop exciting experiences rich in narrative that go beyond imagination, spreading them as new touchpoints for Kando around the world.

Sony booth report CES®2025 #4
Narratives Everywhere
Play
Text version of video (Available Soon)
  • ”Demon Slayer: Kimetsu no Yaiba Infinity Castle”
    A photo booth that recreates the poster for the trilogy movie Demon Slayer: Kimetsu no Yaiba Infinity Castle. The first title will be delivered worldwide by Aniplex Inc. in 2025. Demon Slayer: Kimetsu no Yaiba is based on the manga series by Koyoharu Gotoge published under SHUEISHA's JUMP COMICS. The animation production is by ufotable.

    ©Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable
    Learn More
  • Future Immersive Entertainment Concept
    Step into the world of The Last of Us™ with this immersive proof-of-concept entertainment experience. Combining the latest technologies including Sony's Crystal LED panels, engaging audio, haptics, scent and atmospherics with interactive PlayStation® game content.

    ©2025 Sony Interactive Entertainment LLC. Created and developed by Naughty Dog LLC. The Last of Us is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
    Learn More
SHARE
Towards a Sustainable Society Create the Beyond
Find Other Sony EventsOpen in new window